Ethan Parker

Ethan Parker is an AI Search Strategist at Visible Authority, where he researches how the evolution of search is changing the way people discover businesses, products, services, and information online. His work focuses on Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI visibility, large language models, and the signals that influence how brands are understood and surfaced by AI-powered search systems. Ethan studies the intersection of search strategy, content, entities, citations, and brand authority to develop practical approaches for improving visibility in generative search. His work is particularly focused on helping businesses understand the difference between traditional search rankings and visibility within AI-generated answers. At Visible Authority, he writes about AI search strategy, generative search trends, LLM discovery, GEO, AEO, AI citations, and the future of organic discovery.