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Chief Marketing Officer

Sofia Reyes

3 articles

Sofia Reyes is the Chief Marketing Officer at Visible Authority, where the focus is brand, positioning, and demand for a category that is still being defined. Sofia connects the company's research on AEO and GEO to the marketing leaders who need to act on it.

Marketing LeadershipBrand StrategyDemand GenerationPositioningAEOGEO
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Articles (3)
· 10 min

What a B2B SaaS SEO strategy should include

Learn what a B2B SaaS SEO strategy should include, from ICP keyword mapping to GEO visibility and pipeline KPIs. Start with a 90-day action plan.

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· 10 min

How buyers use ChatGPT for B2B software

Discover how B2B buyers use ChatGPT and AI assistants to research software. Learn buyer behaviors, trust signals, and how vendors can stay visible.

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· 10 min

AEO vs SEO: Key Differences B2B Brands Need

Discover how AEO differs from traditional SEO across goals, metrics, and timelines. Learn why B2B SaaS brands need both to win in AI search.

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